BEAVERTON -- A veteran business strategist will talk about personal branding in a presentation co-hosted by the Asian Pacific American Chamber of Commerce and the Korean Chamber of Commerce.
Karen Kang, author of "BrandingPays: The Five-Step System to Reinvent Your Personal Brand," believes people who don't market themselves will be left behind in a constantly changing economy.
Kang presents her ideas as a cooking metaphor, urging clients to "bake the cake, then ice it" as they market themselves for a new job or promotion. In her telling, the "cake" is a person's rational value, and the icing is their emotional value. Combined, they make for a strong personal brand that can accelerate career success.
In a news release, Kang is quoted as saying people should consider themselves a "free agent."
"No one else is looking out for your best interests but yourself," she says in the news release. "You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm."
The event happens Thursday, Jan. 31, from 5:30 p.m. to 7:30 p.m. at Beaverton City Hall, 4755 S.W. Griffith Drive. It's open to the public.
--Eric Mortenson
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Source: http://www.oregonlive.com/business/index.ssf/2013/01/personal_branding_expert_says.html
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